Скачать или смотреть The Identifiable Victim Effect: How It Lures Us to Feel Compassion for the Wrong People

The “identifiable victim effect” is a cognitive bias that causes us to consistently make bad choices. Brain research tells us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us can clearly picture 6 inches in our mind, but ask us to contemplate 10,000 miles and the mental image becomes frustratingly fuzzy.

The hard truth is that evolution optimized our brains to work with numbers, volumes and distances that were commonplace to our caveman ancestors. Basic survival never required the ability to count a million dollars or to understand the distance to the next galaxy.

What most of us don’t realize is that our incompetence at envisioning large things also makes us terrible at comprehending SUFFERING.

This is the IDENTIFIABLE VICTIM EFFECT. Our brain is hardwired to feel compassion for INDIVIDUALS, not GROUPS of individuals. When the scale of suffering gets too large, our brain simply can’t process it.

Watch this short video and learn to recognize the specific situations when we’re most likely to feel compassion for the wrong people.

Finance psychology expert Graeme Newell explains how our very flawed human brain tends to slip up when we make big finance and life decisions.

Most of our decision-making is done in our subconscious brain. When we make a choice, what happens is that our subconscious brain feels something and then our conscious brain affirms what we already believe.

Overcoming cognitive bias in decision making is not hard. It’s simply a matter of learning to recognize the signs that a cognitive bias might be likely, then stopping the pattern.

Behavior biases in finance show up all the time. Behavioral science shows us the way forward and gives us smart tactics for making optimal decisions. The key is to learn tactics from finance psychology and behavioral finance concepts that we can put into action throughout the course of our day.

Graeme Newell is a researcher in behavioral investing, behavioral economics and finance psychology. He is a professional economics speaker, a personal finance speaker and an expert in behavioral investing.

In this video you’ll learn all about how cognitive bias can trick us into making foolish choices. You’ll learn specific ways to recognize the signs that a bad decision is likely, then how to quickly get back on track.

Watch this video to learn about the new research that’s revealing the best strategy for making smarter decisions.

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About Graeme’s Channel:
I’m a researcher, speaker and author who specializes in behavioral finance. I take perverse pleasure in putting people inside of brain scanners, then asking them to make important money decisions.

My videos reveal the vulnerable situations when business leaders and everyday people are most likely to make crazy-bad, impulsive money decisions. I teach how to use brain science insights to make smarter decisions that grow businesses and increase wealth.

Learn more about how brain science insights can help you make smarter decisions:
https://graemenewell.com/