Скачать или смотреть Meet Molly Pop -- The Brand Attempting To Make Fruit Juice Healthy Again

Meet Molly LaForest, whose father named a grape company after her when she was 12, and who's now disrupting the produce industry with Molly Pop - a brand creating 100% natural cold-pressed juices. Discover how they're pushing cross-merchandising in grocery stores by pairing specialty grapes with matching juices, and why their beet-cucumber blend is the fan favorite that's changing how grocery stores think about produce branding.

🕒 TIMESTAMPS:
0:00 - From 12-year-old namesake to Molly Pop founder
1:15 - What is Molly Pop: candy grapes and bold flavors
1:45 - How do you make grapes taste like strawberries?
2:35 - Health positioning: real juice vs. concentrate
4:35 - First-time juice launch at SpartanNash conference
5:30 - Cross-merchandising strategy: grapes + juice sales boost
6:53 - Disrupting generational produce industry practices
8:47 - Product recommendations: beet-cucumber fan favorite

Thanks to Simbe for making our Spartan Nash Conference coverage possible!

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