Скачать или смотреть Digital-First Growth: A Product-Led Marketplace Journey - Six Five On The Road

00:00:00 - Introduction to AWS re:Invent and Marketplace
00:00:19 - Overview of Cloud Storage Security
00:01:34 - Startup Journey and Marketplace Impact
00:02:06 - Decision to List in AWS Marketplace
00:03:32 - Product-Led Growth Strategy
00:05:34 - Navigating the Cybersecurity Tool Landscape
00:06:35 - Optimizing Self-Service Discovery
00:09:04 - Transactional Success through Marketplace
00:10:30 - Evolving Product Portfolio
00:12:30 - Insights from Startup Experience
00:14:13 - Conclusion and Acknowledgments

How can startups leverage product-led growth strategies through digital marketplaces to drive rapid customer acquisition and sustainable success?

From AWS re:Invent 2025 , host Alex Smith is joined by Cloud Storage Security CEO Aaron Newman for a conversation on their experience with digital-first growth. They discuss how Cloud Storage Security’s embrace of a product-led growth (PLG) strategy on AWS Marketplace enabled the company to drive rapid customer acquisition, streamline sales processes, and build a scalable growth engine through marketplace innovation and self-service optimization. The impact? Embracing these digital channels has supported continuous product innovation.

Key Takeaways Include:

🔹Product-led Growth On AWS Marketplace: Cloud Storage Security strategically adopted PLG to minimize sales friction, enabling customers to independently discover, try, and purchase its solutions.

🔹Marketplace Innovation As A Competitive Edge: How leveraging AWS Marketplace allowed Cloud Storage Security to automate customer onboarding, accelerate time-to-value, and continually adapt its offering for marketplace consumers.

🔹Self-service At Scale: By optimizing its AWS Marketplace presence, the company created a seamless, sustainable engine for automated growth, supporting both customer discovery and ongoing product improvement.

#CloudStorageSecurity #AWSMarketplace #ProductLedGrowth #PLG #SaaS #DigitalMarketplaces #CloudSecurity #CustomerAcquisition #Automation

Disclaimer: Six Five On The Road is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded, and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors, and we ask that you do not treat us as such.