Скачать или смотреть Boosting Business with Focused Content Marketing | Vanessa Hartung

In this episode, Vanessa Hartung delves into the process and purpose behind building an owned community for her target audience. She details how her team navigated the challenges of promoting a new URL and managed to leverage their in-house resources for this undertaking. Vanessa shares the increase in site traffic this initiative brought about, emphasizing the value of focused content marketing and its impact on business performance.

Key learnings from this episode:

Establishing an owned community can be an effective alternative to relying on rented social platforms, offering full control and creating an engaging space for target audiences.
Garnering internal support for such an initiative might take time, but it can be achieved with clear communication about its benefits.
Leverage your in-house talent for building the community can help maintain control and ensure proper tracking mechanisms are in place.
Tailoring your content to cater to different levels of your audience's expertise can give valuable insights into their needs and preferences.
A marked increase in site traffic can be observed when moving audiences from an owned community page to the main website, indicating the potential for influencing revenue.

You can connect with Vanessa Hartung and Steve Goldhaber on LinkedIn for more insights into their respective fields.