How He Built A 7-Figure Clothing Brand At 22 - Tropez Official | Niko Clarke

How He Built A 7-figure Clothing Brand At 22.

This week's podcast features a special guest, my brother - Niko Clarke. We discuss his journey to building a 7-figure luxury menswear clothing brand, Tropez Official.

Tropez Official, initially launched by Lucas Yazdanfar (or as we know him - Yaz) in 2020. Inspired by Yaz's vision, Niko decided that he wanted more than just the 2-piece set - he wanted to be involved in the business. So, he approached Yaz with an offer to become partners.

Fast forward a few years - Tropez Official is now a 7-figure luxury menswear clothing brand and the rest is history!

In this episode, we dive into Niko’s entrepreneurial journey and cover key topics such as:

Identifying your target demographic
Supplier sourcing & product development
Ordering & stock quantities
Managing cash flow
Taking calculated risks
Product launching scaling with ads
Leveraging the right influencers
Keeping up with the change in trends
Task management/delegation

If you're looking to start an eCommerce business or are currently building one, this podcast will be extremely useful!
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TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies, SaaS & dropshipping, recorded in the heart of Dubai.
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CHAPTERS:
00:00:00 - Investing in Trope: A Perfect Match
00:06:44 - Growing together and learning from each other
00:13:05 - Scaling and Meeting Influencers
00:20:06 - The Success of the Windbreaker
00:26:55 - Rapid Growth and Product Expansion
00:33:51 - Behind the Scenes of Running a Brand: The Unseen Efforts
00:40:55 - Content Creation and Product Development for Winter
00:47:32 - Enjoying the Present Moment
00:54:18 - Money Management and Business Growth
01:01:04 - Pleasure

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