Скачать или смотреть Is Marketing the Right Career for You? Marni Allen Breaks It Down

Thinking about a career in marketing or navigating a career change? In this episode of Change is Possible, career transformation coach Ani Filipova sits down with Marni Allen, Chief Marketing Officer at Bioniq, to explore what it takes to thrive in the fast-changing world of marketing.

#CareerChange #MarketingStrategy #WomenInMarketing #AIinMarketing #AniFilipova #ChangeIsPossible #MarniAllen #PodcastForProfessionals

From an eye-opening internship at Coca-Cola to leading global marketing strategy, Marni shares her journey from intern to CMO, offering invaluable insights for anyone considering or already building a career in marketing.

You'll also hear how AI is transforming the marketing industry, and why adaptability, curiosity, and consumer-centric thinking are critical to long-term success.

🔍 Key Topics Covered:
🔑 How Marni went from marketing intern to global CMO
🔑 What it’s really like to work in marketing today
🔑 How artificial intelligence is changing marketing strategies
🔑 Tips for navigating a successful career change into marketing
🔑 The power of consumer-centric marketing in driving brand success

Whether you're an aspiring marketer, a career changer, or a business leader wanting to stay ahead, this episode is packed with actionable insights and inspiration.

🔑 Key Topics:
👉 Journey of a Marketing Guru: From Intern to CMO
👉 The Impact of AI on Marketing Strategies
👉 Career Change Insights: How to Successfully Shift Fields
👉 The Role of Consumer Centricity in Marketing Success

🕒 Episode Highlights and Timestamp:
[00:00] - Introduction and Background
[02:03] - Why Marketing career - what drew Marni to this field
[05:18] - Career Transition: Hotel Industry - MBA - Marketing career
[10:20] - Consumer Centricity in Marketing
[18:50] - Qualities for Success in Marketing
[20:42] - How to make your voice heard
[24:11] - Approach to Career and Job Changes - First 30, 60, 90 days strategies
[28:51] - Transition from Corporate to Startup
[35:57] - Building Personal Brand and Recognition
[40:26] - Impact of AI on Marketing
[46:19] - Finding Fulfillment in Your Career
[47:26] - Consumer Understanding for Startup Founders
[50:50] - Is a marketing career right for me? advice for those who want to develop in this field
[52:30] - Transitioning to a Marketing Career Mid-Career

🎧 Listening Links:
Spotify: https://open.spotify.com/show/0hIdk5D...
Apple: https://podcasts.apple.com/sa/podcast...
Podcast site: https://changeispossible.site/

📱 Follow Our Guest Marni Allen:
LinkedIn:   / marni-allen  

📱 Follow the Host Ani Filipova on:
👉 LinkedIn:   / anifilipova  
🔗 Listening Links:
👉 Spotify: https://open.spotify.com/show/0hIdk5D...
👉 Apple: https://podcasts.apple.com/sa/podcast...

⭐️Join the “Change is Possible” community — for professionals navigating career shifts, building income streams, and growing personal brands.
🚀 Download my FREE guide on portfolio career here: https://changeispossible.co.uk/portfo...

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