Product Line Expansion in CPG

So, you launch a product and start gaining some traction...

Bravo!

Next step? Launch more products?

WRONG!!!!

One of the biggest mistakes you can make when growing a CPG brand is expanding your product line before achieving product-market fit on your hero product.

Your hero product should generate 60 to 80% of revenue, and the rest of the product line will complement it and push you 20 to 40% higher.

Issues when expanding product line too early:
🤮 You'll be spreading yourself too thin and adding complexity to your business.
🤮 You'll have to advertise and position more products
🤮 You'll trap more capital in inventory.

𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐡𝐞𝐫𝐨 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐧𝐝 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭-𝐦𝐚𝐫𝐤𝐞𝐭 𝐟𝐢𝐭 𝐭𝐡𝐞𝐫𝐞.

𝐎𝐧𝐜𝐞 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐢𝐧 𝐚 𝐠𝐨𝐨𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧, 𝐨𝐟𝐟𝐞𝐫 𝐦𝐨𝐫𝐞 𝐬𝐜𝐞𝐧𝐭𝐬 𝐨𝐫 𝐟𝐥𝐚𝐯𝐨𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐞𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭.