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New branding for RITCS, Royal Institute for Theatre, Cinema & Sound and KCB.

The complementarity in the educational programmes of KCB and RITCS, the two Schools of Arts of the Erasmushogeschool Brussel (EhB), offers students in the arts the opportunity to strengthen each other and thus to realise impressive projects. That is the guiding principle for the renewed, intensive collaboration between both Brussels institutions. A new corporate design underlines these intentions.

What is a film without music and what is a musical performance without light? These rhetorical questions were the incentive for both Schools of Arts to translate this complementarity further into their corporate design, with which they profile themselves in the educational and cultural sector.
After all, the students of the RITCS (Royal Institute for Theatre, Cinema & Sound) and KCB (Koninklijk Conservatorium Brussel) have been working together in practice for years. During the corona pandemic, this collaboration became even more intensive. For example, providing image and sound recordings of productions, music for theatre performances, or the complete stage techniques of a concert or musical performance. But there is also the joint educational programme for professors of the arts and several research projects.

The new corporate identity provides a visual identity that strengthens these mutual ties and also visually represents the connection with EhB. For the Koninklijk Conservatorium Brussel it also involves the introduction of the acronym KCB, because with the large influx from abroad, the full name proved all too often to be a tongue twister. Since 2015, RITCS has already had an English translation of the existing acronym: Royal Institute for Theatre, Cinema & Sound.