The Language of Persuasion: Magic Words to Get Your Way

Want to be more persuasive? Wondering which words will influence people to take action? Discover how to use language to guide people to a desired outcome.

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👁️‍🗨️ About Jonah Berger
– Website https://jonahberger.com/
– Book Magic Words, what to Say To Get Your Way https://jonahberger.com/magic-words/
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– Twitter   / j1berger  

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/t...

– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  

⏰ Timestamps
00:00 Intro
00:42 About Language In Business And Marketing
04:12 The Use Of Language In The World Of AI
05:10 How To Make A Bigger Impact With Language
06:43 The S.P.E.A.C.C. Framework For Persuasive Language
07:43 S.P.E.A.C.C. Language Strategy “A”: Agency & Identity
23:19 S.P.E.A.C.C. Language Strategy “C”: Concreteness
33:50 S.P.E.A.C.C. Language Strategy “C": Confidence”
42:55 Using The Right Words In The Right Way

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