Adobe Spotlight: Mathias Lynge

Mathias Lynge is a motion designer and art director from Denmark, whose work spans everything from quirky ad campaigns like talking soup for DoorDash to tackling important topics such as workplace discrimination for FIU Ligestilling. Mathias seamlessly blends creativity and purpose, mastering motion with a story to tell. He also enjoys experimenting with short, looping animations, exploring new techniques while crafting bite-sized narratives.

In this episode of Adobe Live Spotlight, host Fabiola Lara sits down with Mathias to explore his creative process, his approach to art direction and leading animation projects, and the lessons he’s learned along the way. Tune in for an inspiring conversation, and don’t miss the chance to ask your own questions live!

Mathias Lynge is a Danish freelance motion designer specializing in 2D animation and direction. https://mathiaslynge.com/
Fabiola Lara is a Chilean-American illustrator, designer, and animator based in Philadelphia. https://www.behance.net/fabiolalara

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00:00 Start
01:19 Mathias’ Introduction and project overview, playback of animation reel
03:03 How Mathias got into animation
06:18 What inspired Mathias to get into 2d animation, inspiring animators
09:07 After Effects workflow, working with 3d layers
11:39 Parallax effect demo
13:41 How style determines the process Mathias uses
14:24 When Mathias decided to make animation a career, his first job
16:43 Mathias favorite studio in Denmark
17:41 What does Mathias do to practice, and how does he choose what to focus on
19:18 How important is it to keep a consistent style as a motion designer
21:28 Developing the photo collage animations
23:53 Which style do clients prefer, illustrated style or photo collage?
25:49 Chat Q&A What’s Mathias’ dream project
27:23 Recommendations for getting started animating and freelancing
29:56 Process for starting a project with clients, working with other creatives, and presenting to clients
32:52 Client project walkthrough for Doordash
35:32 Mathias’ advice for his younger self, and advice for beginners
37:55 Common workflows and tips Mathias uses in After Effects,
42:55 Creating a sketch of an animation before final
44:48 How long does an explainer video take to make, managing client expectations
49:12 Does Mathias prefer larger or smaller teams
50:26 Dealing with creative block, Mathias’ inspirations
52:31 Mathias’ go-to After Effects shortcuts
54:10 Outro