The Power of Serving Before Selling - The Faces of Business

In this episode of The Faces of Business, Steve Ramona, writer, television, and podcast host, discusses "The Power of Serving Before Selling" to help you transform your business approach and build meaningful connections.

In response, Steve shares his experience with Lee Steinberg, where he initially tried to pitch his services but was advised to prioritize relationship-building instead. This shift in approach helped him develop more valuable connections and gain a deeper understanding of effective networking.

Damon praises how businesses successfully steered through during economic downturns, like the COVID-19 Pandemic or the 2008 real estate crisis through connections and deeper understanding of their clients. Otherwise, businesses could lose their worth if not managed properly. He also notes that AI and automated pitches lack the personal touch needed to understand and address people's pain points effectively. He agrees with Payton Childers’ comment that relationship-building requires time and genuine human interaction.

Steve adds that while AI is useful, it should not replace authentic human connection. Like the internet, AI can have both positive and negative aspects.

Damon believes that while AI can be beneficial, it will not fully replicate the human element in interactions.
As the conversation progresses, Steve offers practical advice for networking and generating leads. He suggests meeting 10 to 15 new people each week and regularly following up with past contacts. He advises using LinkedIn to maintain and grow your network.

The guest shares a success story about a young entrepreneur who made a huge income in a few months by reaching out to everyone in his contact list for referrals. He encourages using your existing contacts, whether in business or personal, as they are often the most willing to help. Steve's own experience with outreach led to substantial growth in his podcast and newsletter subscriptions.

Toward the show’s conclusion, Steve discusses his success in speaking engagements and media appearances, attributing it to the value he's provided and the strength of his network. He is humbled when people call him a super connector. In his view, building a strong network is important for achieving intended milestones. Steve advocates for consistently meeting new people and using referrals to expand one's influence and opportunities.

The show ends with Damon thanking Steve for his time.

Our Guest
Steve Ramona

Steve is a writer, television, and podcast host. He is an accomplished sales director with over three decades of operational and sales experience. He is known for his infectious passion for the Law of Increase. Steve hosts the successful podcast "Doing Business with a Servant's Heart," where he shares inspiring stories about overcoming challenges through service.

Our guest’s career is marked by his dedication to fostering genuine relationships and mentoring business professionals. He has a background in various leadership roles, including as a television host and featured contributor for BIZCATALYST 360°. His mission is to help businesspeople grow by sharing resources and offering guidance, emphasizing the importance of serving others to achieve success.

Steve studied BS Kinesiology and Exercise Science at San Jose State University.

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