Скачать или смотреть The Intersection of Web3, Sports, and Social Media Marketing

A few highlights of the Web3 CMO Stories podcast recording at SBC Summit. Joeri Billast talks with Will Martin, CEO at LiveDuel. Discover the full episode here: https://webdrie.net/predicting-the-fu...

Or go to Apple, Spotify or the podcast site: https://www.cmo-stories.com


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Summary of the episode:

Ever wondered how Web3 technology is transforming the sports prediction landscape? Will Martin, founder of LiveDuel, shares his journey from economics student to innovative entrepreneur at the intersection of DeFi and sports engagement.

The LiveDuel platform stands apart by solving a fundamental market inefficiency. While traditional sports betting operates through thousands of separate operators with fragmented liquidity pools, LiveDuel applies decentralized finance principles to create a unified global ecosystem. Their Oracle-aware automatic market maker and consolidated liquidity pool delivers better pricing while distributing transaction fees among all participants—the platform, liquidity providers, and content creators.

What truly sets LiveDuel apart is their revolutionary marketing approach. Their TikTok prediction filters have been used by 600,000 creators, generating a staggering 750 million views and thousands of organic signups. These filters allow users to create engaging prediction videos for major tournaments simply by moving their heads to make selections, sparking natural engagement as fans debate and react to predictions. As Will quotes from Gary Vee, "organic reach measures relevance," and LiveDuel has certainly proven its relevance in sports conversations.

The platform carefully balances Web3 innovation with accessibility. Rather than forcing users through complicated wallet setups, LiveDuel abstracts away technical complexities while maintaining blockchain benefits behind the scenes. This approach caters perfectly to their primary audience—passionate sports fans aged 23-34 from regions where football isn't just entertainment but religion.

Looking forward, LiveDuel is monitoring regulatory developments in the United States while developing new creator tools, including live streaming capabilities that acknowledge the full timeline of sports fandom—before, during, and after games. The vision? A truly global, interconnected prediction experience enhanced by community engagement.

#sportsbetting #web3 #blockchain