Скачать или смотреть Why Philanthropy Is The Best Alternative Investment

Why philanthropic giving is a smart investment tool for business.

Socially conscious investors are after more than just financial returns. In addition to making money in the markets, we also want to make a difference. We want to leave a legacy of not just wealth but positive change. However, in our quest to be socially conscious change creators, we often overlook the power of one key asset: our philanthropy.

For most people, philanthropy is the money we give away when we’re finished investing and earning in other areas. It’s a separate category — not just on our tax returns or financial planning documents, but also in our heads. The idea that one makes money first, then gives it away is about as American as apple pie.