Скачать или смотреть From London to Lagos: Dr Yettys journey in PR, fashion & business| Dr Yetty Ogunnubi | DBIN EP6

Welcome to the DBIN Podcast—the show where we explore the untold stories of what it really takes to run a business in one of the world’s most dynamic markets and Africa's biggest economy.

Here, we dive deep into the grit, resilience, and ingenuity that drive Nigerian entrepreneurs to turn challenges into opportunities. From navigating the complexities of our economy to scaling businesses that inspire, this is your behind-the-scenes look at the heartbeat of Nigerian enterprise.Whether you’re an aspiring entrepreneur, a seasoned business owner, or just curious about how it all works, this podcast is here to educate, inspire, and encourage you to take that bold step.

Our guest today is a true powerhouse in the world of Public Relations and brand management. With over two decades of experience, she has built a remarkable career as a business development expert, helping brands grow, evolve, and make lasting impact. She holds an Honorary Doctorate Degree in Brand Strategy & Communication from the prestigious Governing Council of Myles Leadership University—a testament to her dedication and expertise in the field.

But her influence doesn’t stop there. She is also a passionate advocate for African fashion, art, and culture, using her platform, FashionEVO, to spotlight and celebrate the rich creativity across the continent. Beyond her professional achievements, she is also a devoted wife and mother, skillfully balancing her career with her family life.


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Spotify Podcast https://open.spotify.com/show/52C5LqS...

Time Stamps
0:50 – Introduction
2:21 – What drives you?
3:30 – A little backstory
6:08 – Why did you move back to Nigeria?
7:56 – How has Nigeria changed you?
12:48 – Before Nigeria vs After Nigeria
14:35 – Biggest challenges faced doing business in Nigeria
18:00 – Advice for young Nigerians interested in PR & branding
19:44 – First client & how you stumbled into PR and communication
23:20 – What sets you apart as a businesswoman?
25:48 – Advice for someone looking to enter the market
27:28 – Lesson you learnt in Nigeria that you wouldn’t have learnt elsewhere
28:41 – What legacy do you want your business to leave in Nigeria?
30:22 – Conclusion

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