What is Motorway.co.uk? Is it the next motor trade giant?

Online used car marketplace Motorway has opened its doors to Car Dealer for this exclusive Investigations video.

The fast growing online used car auction platform has made plenty of headlines since it arrived on the scene in 2017 – but where did the idea come from, and who are the people behind it?

In this special video, the founders of the used car auction platform – that connects used car sellers with car dealer buyers – have chatted about how they set up the firm and turned it into the billion dollar business it is today.

Speaking to Car Dealer, the team explains how they came up with the idea for Motorway.co.uk that last year generated £1.7bn worth of car sales.

In the video, we also speak to a host of car dealers who use the platform about their thoughts on the disruptor.

Chapters in this video:
0:00 – Introduction
0:46 – Who founded Motorway?
2:39 – Where did the idea come from?
5:07 – How does Motorway work?
8:12 – Dealers place proxy bids
9:39 – Can dealers buy in bulk?
10:55 – How Covid changed car auctions
11:48 – Does Motorway.co.uk make money?
13:02 – Where did the investment come from?
15:42 – Strong branding and memorable ads
17:24 – How big is Motorway?
18:39 – What's next for Motorway?
20:02 – Outro