Sticking to a Niche is OUTDATED advice. THIS Is How To Stay RELEVANT In 2024.

Are you struggling with how to pick a niche or deciding whether you should niche down? In this video, I break down the difference between simply growing a social media account and building a personal brand that lasts. When it comes to how to find your niche as a content creator, even if you can’t find a niche that feels right, sticking to just one topic might be holding you back.

We’ll explore a personal branding strategy that can help you stay relevant on social media, attract like-minded followers, and build a brand that evolves with you. Whether you're trying to find your niche on Instagram or wondering how to create a personal brand that stands out, this video will guide you through making the right choices for long-term success.

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The Creator Journal offers stories and lessons on creativity, business, and personal well-being from a full-time creator entrepreneur (800K+ followers and 40M+ views): https://www.thecreatorjournal.co

♡ What's in this video:

00:00 Why I Quit Building a Social Media Account
01:08 Importance of Building a Personal Brand
02:40 What IS A Personal Brand?
03:08 The Problem with Information
04:47 Who You Attract Matters
06:21 Enter Your Character Building Era
07:42 Example 1: Personality
08:44 Example 2: Values
09:22 Example 3: Stories
09:49 Example 4: Interests
11:28 Example 5: Pivoting to New Businesses
12:26 Sharing Things You Love
13:12 Surviving AI
13:38 Creator Journal

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