Скачать или смотреть The Good Enough Strategy Why Casio Beats Apple at Selling Watches

In a world obsessed with being the best, what if the winning strategy was to be just... good enough?While Apple and Samsung fight a multi-billion dollar war for technological superiority, Casio quietly dominates the globe with products designed decades ago. The F-91W watch sells millions of units a year, does infinitely less than an Apple Watch, and costs $15.

This deep dive is a case study into the "Good Enough" philosophy of a Japanese tech giant that refuses to join the arms race. We unlock the Casio Triangle-Affordability, Durability, and Core Functionality-and reveal how they built an unassailable moat in the middle of the market. Discover the origin story of the G-Shock, the "indestructible fortress" born from a personal tragedy, and why Casio’s refusal to innovate is actually its greatest competitive advantage.

Join us to learn the core insight: Casio isn't in the technology business; they are in the Utility business.

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🕒 CHAPTERS:
0:00 - The Empire of "Average"
2:15 - The Casio Triangle: Affordability, Durability, Function
4:40 - Case Study 1: The F-91W (The People's Watch)
7:10 - Case Study 2: The G-Shock (Engineering for the Apocalypse)
9:15 - The Strategic Moat: Trapped Between Premium and Cheap
11:50 - The Core Insight: The "Best" Product isn't the Best Business
13:10 - The Timeless Lesson: The "Job to Be Done" Framework

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Question: Casio wins by focusing on pure utility over flashy features. What is one "basic" product you own that you love simply because it does its one job perfectly? Share your thoughts below.

(Disclaimer: This video is for educational purposes only. The views and opinions expressed are those of the creator. Any affiliate links or sponsorships will be clearly disclosed here.)

#Casio #BusinessStrategy #ProductDesign #JobsToBeDone #InsidersKnowledge


Would you like me to unlock the "Trader Joe's" strategy next, or perhaps a deep dive into the "Psychology of Gamification" used by apps like Duolingo?