Скачать или смотреть Nobody Wants Your News App, They Want to Understand the World | Jeremy Gilbert on Rendered by Robots

In the context of the Gen-AI revolution, we will explore the idea of human-centered design. We must ask: what is it we really want to do, not how do we adapt to the technologies we use?

Jeremy Gilbert, Knight Professor of Digital Media Strategy at Northwestern and Director of the Knight Lab, joins Spencer Striker, Professor of Digital Media Design at NU-Q, and co-host, Alessandra El Chanti, to discuss why we need to stop automating yesterday's tasks and start designing for what people actually need.

In this conversation, we explore human-centered design and the discipline of cutting past the habitual to get to the desirable. Jeremy walks us through what he calls the Kodak trap, showing how Google, Xerox, and news organizations all made the same mistake of confusing the product with what people actually want. People don't want search engines, they want answers. People don't want news apps, they want to understand the world. From there, we get into the two ends of what news consumers are really after: hyper-personalization on one side and parasocial connection on the other. This leads to a frank discussion about filter bubbles and AI media literacy, where the facts across sources are often similar but the framing can be radically different. We touch on the dead internet theory and the strange loop of AI creating content for AI to read. Jeremy makes a sharp distinction around intellectual ownership, arguing that if you're not constantly evaluating AI outputs, it's not your work. We talk about why journalists now need to think entrepreneurially and build personal brands, and then pivot to education, where Jeremy describes the one-room schoolhouse as an ideal we can finally pursue at scale using AI. He introduces the zone of proximal development, the sweet spot where learning is hard enough to stretch you but not so hard you give up. He shares his approach to the iterative assignment, where students don't turn in the final AI output but document each step of the process. And he closes with a five-year prediction: chatbots are a demo, not a destination, and soon nobody will want to go to one.

REFERENCED IN THIS EPISODE
The Knight Lab at Northwestern University
Particle News, an AI-powered news aggregation startup
The Your Brain on ChatGPT MIT Media Lab study by Nataliya Kosmyna
Khan Academy and Sal Khan's vision for personalized AI tutoring
Hard Fork, the New York Times podcast
The Innovator's Dilemma.

LINKS
Knight Lab: https://knightlab.northwestern.edu
Host: spencerstriker.com

ABOUT THE SERIES
Rendered by Robots: AI & the Future of Design Education explores how AI is transforming the way we teach, create, and imagine media production education. It's a podcast for educators, creators, and students navigating the AI revolution with clear eyes and curious minds.

CREDITS
Creator and Host: Spencer Striker, PhD. Co-Host and Director: Alessandra El Chanti, MFA. Featured Guest: Jeremy Gilbert, Knight Professor of Digital Media Strategy at Northwestern University. Editor, Sound Design and Motion Graphics: Kyle Trueblood. Producer: Adam Sullivan. Camera and Sound: Yunting "Unity" Zhan, Qinbei "Bissy" Li. Project Manager: Aimelyn Geronimo. Special Thanks: Miriam Sherin (Associate Provost for Undergraduate Education); Alumnae Award for Curriculum Innovation (Northwestern University Office of the Provost); Marwan M. Kraidy, PhD (NU-Q Office of the Dean); S. Venus Jin, PhD (Artificial Intelligence and Media Lab, AIM-LAB); Nisar Keshvani (NU-Q Communications and Public Affairs); Rami Al-Badry, Floyd Yarmuth, Ihsan Yahya (NU-Q Production and Digital Media Services)

KEYWORDS
ai education, design education, creative ai, generative ai, teaching creativity, ai literacy, ai in the classroom, ai pedagogy, ai tools for teachers, human centered design, journalism education, future of journalism, knight lab, personalized learning, zone of proximal development, ai media literacy, filter bubbles, spencer striker, rendered by robots, nuqatar, aim-lab, ai and creativity, ai and design, future of learning, creative technology