Скачать или смотреть Why Most Indian Startups Fail at Marketing.FT AMBI PARAMESWARAN (Author, Brand Coach)

In this episode of the Bulletproof Business Podcast by Zolvit, Hrishikesh Datar hosts an in-depth conversation with Ambi Parameswaran – author, brand coach, and former CEO of FCB Ulka – to unpack the secrets behind some of India’s most successful brands. With decades of experience shaping campaigns for household names, Ambi offers a masterclass in branding, marketing strategy, and brand visibility.

From iconic brand stories like Nike, Reebok, and Virgin to the branding lessons behind Myntra’s rise, Ambi explains the fine line between branding and marketing, how to balance creativity with business logic, and the role of AI in shaping the future of brand building. Whether you’re a startup founder, marketing professional, or business leader, this conversation is packed with actionable insights and engaging storytelling.

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#MarketingIn2025 #BrandingTips #BusinessMindset #StartupSuccess #EntrepreneurLife #marketingforstartups

Key Discussion Points:

Ambi’s journey and career highlights

The crucial difference between branding and marketing

Global brand case studies: Viagra, Nike, Reebok & Virgin

How Myntra built a strong brand identity

The art of “Marketing Mixology”

Choosing between promoters and celebrities as brand ambassadors

Why a great product still needs powerful marketing

Branding in the age of AI

Chapters:
00:00 – Introduction
01:29 – Guest journey: Ambi Parameswaran
04:56 – Branding vs Marketing explained
08:49 – Iconic brand stories: Viagra, Nike, Reebok & Virgin
18:06 – Balancing creativity & logic in business
20:15 – Story of Myntra
22:20 – Marketing Mixology
26:24 – Promoters vs Celebrities as face of the brand
33:16 – Great product vs the power of marketing
37:52 – Branding in the age of AI & closing thoughts

If you’re serious about taking your brand to the next level, you won’t want to miss this episode.