Scaling Up Retention Marketing with RFM - A Comprehensive Webinar By Saurabh Agrawal!

Dive into the essentials of RFM (Recency, Frequency, Monetary) analysis and its impact on retention marketing in this comprehensive session. Designed for digital marketers, especially those focusing on retention, this video covers:

The Basics of RFM Segmentation: RFM (Recency, Frequency, Monetary) segments customers by how recently they bought, how often, and how much they spend. It helps marketers target high-value customers with personalized campaigns to boost engagement and retention.

How CRM Tools and Analytics Amplify RFM: CRM tools organize customer data, making RFM segmentation easier, while analytics track and optimize your campaigns, ensuring you reach the right segments with relevant messages.


00:00:00: Introduction to RFM segmentation and speaker
00:08:00: Basics of RFM segmentation
00:20:00: Building campaign strategies using RFM
00:35:00: Common mistakes when using RFM
00:45:00: Conclusion and additional resources

Crafting Campaigns with RFM Insights: RFM segments enable tailored campaigns. For example, high-frequency buyers get special offers, while dormant customers receive re-engagement messages, improving response rates and ROI.

Top 5 Mistakes When Using RFM: Common mistakes include over-segmentation, outdated targeting, focusing only on top customers, misusing monetary data, and ignoring qualitative feedback.

Live Debate and Q&A: The session wraps up with a live Q&A, offering real-world insights, challenges, and strategies from marketers using RFM in their campaigns.

If you're driving retention marketing or working in marketing analytics, this session will give you practical strategies to put RFM into action and get results.

You can read more in our blog: https://daiom.in/scaling-up-retention...

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