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[SPONSORED] Health care lags behind many other industries in marketing (as it does in patient experience, data interoperability, and other areas). According to Ty Allen, President of Patient Experience & Growth at RLDatix, these other industries have been using what he calls "guerrilla marketing tactics" to pinpoint good candidates for highly targeted marketing.

Allen's firm, SocialClimb, was recently purchased by RLDatix. Using machine-learning data, his product can help health care providers determine who they should reach out to ("pinpointed marketing"), based on such factors as age, geography, and insurance type.

Learn more about RLDatix: https://www.rldatix.com/en-nam/
Healthcare Marketing Community: https://swaay.health/