Скачать или смотреть PDMI Take 20: Advertisers Buy Into Women's Sports

The popularity growth chart of women’s sports has gone vertical in recent years, thanks to an array of young superstars across various sports and expanding media investment in television rights. From basketball to soccer to Olympic sports — and beyond — millions of eyeballs are glued to women’s sports like never before. Unsurprisingly, then, marketing dollars have followed as brands seek to reach this young, diverse, and growing audience. How are performance marketers activating to find success by aligning themselves with this booming popularity?

Take 20 host and Brand Response Council chair Chris Foster of Modern Postcard hosts Scripps' Scott Berger, Disney Advertising's Katie Cifarelli, and the NWSL San Diego Wave FC's Justyne Freud to discuss what’s working today, and where this growth will lead.

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