Tracking Session #8 Google Ads Enhanced Conversions (Server Side)

In this tracking session Lowie guides you through the Server Side set up of Google Ads Enhanced Conversions.

Enhanced Conversions is a tool in Google Ads designed to increase the precision of conversion measurements. It enables advertisers to provide extra information like email addresses and phone numbers, which is then encrypted using a one-way SHA256 hashing algorithm to protect user privacy. This process significantly enhances the reliability of conversion tracking, resulting in more effective campaign optimizations.

More info about Enhanced Conversions: https://taggrs.io/en/enhanced-convers...

Chapters:
00:00 Intro
2:00 Google Tag manager
8:05 Google Ads conversion linker
12:30 Testing
14:05 Outro

📈 Generate up to 30% more conversions and revenue with Server Side Tracking ✨
Sign up for free on: https://app.taggrs.io/register/1865c2...
Don't know where to start your tracking journey? Use our Server Side Tracking checklist: https://taggrs.io/en/server-side-trac...

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