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Learn from the experts of how to scale your business in e-commerce in the UAE. PODCAST By Hisham Kabir

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Video Title Idea: How to Scale Your Online Store to $5M+ with Carlos Andrés Botero 🇦🇪

Description:

In this video, we sit down with Carlos Andrés Botero, a digital marketing veteran with 15 years of experience who moved his agency from Colombia to Dubai to go global. If you are looking for insights from a top ecommerce expert in UAE, this interview is a must-watch.

Carlos breaks down exactly how he helps businesses scale from six to seven figures using data-driven strategies. We cover everything from his "Macro-Indicators" for growth (AOV, Repurchase Rate) to why he swears by Shopify over other platforms. plus, learn why he moved his business to Dubai and his strict "3x to 5x" rule for pricing your products correctly.

🚀 What You’ll Learn:

Global Business: Why Dubai is the ultimate tech hub for entrepreneurs.

Growth Strategy: The 3 KPIs you must track (that aren't just "sales").

Tech Stack: Why Shopify + Omnisend is the winning combo.

Startup Advice: How to price for profit and get more video reviews.

⏱️ Timestamps: 0:00 - Intro: Hisham Kabir interviews Carlos Andrés Botero? 1:45 - Moving to Dubai: Taxes, Tech & Lifestyle 4:12 - The 3 "Macro-Indicators" for Growth 6:30 - Google Ads vs. Amazon Ads: What works? 8:55 - Programmatic vs. Performance Ads 10:20 - Best Platform: Why choose Shopify? 12:45 - Essential Tools: ClickUp, Klaviyo & AI 15:10 - Pricing Rule: The 3x-5x Markup Strategy 17:30 - Future Trends: Longevity & Niche Products