Скачать или смотреть What Personalized Advertising Really Means in Google Ads

Google’s personalized advertising rules cover more than most advertisers realize.

They include customer lists, data segments, and until now, restrictions on custom segments.

Custom segments let you target people based on the keywords they search or the URLs they visit.

For example, a running shoe brand could build an audience of marathon runners using search terms and competitor pages.

It's one of the most powerful targeting tools Google offers for display and demand gen.



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