Скачать или смотреть Future-Ready Marketing Blends Creativity, Engineering, and Control

In this 7:05 video, Brett Hannath explains why Intel is reshaping marketing capabilities for what is next. He shares how outsourcing created flexibility to scale skills up and down. He also outlines emerging roles, such as prompt engineers and agentic AI engineers. The focus is on building what can be delivered now without inheriting long-term technical debt.

“The combination of prompt, data, and Agentic AI engineers, on top of the great campaign people and the great ABM and MarTech engineers, is what is needed, not just for today, but more importantly for tomorrow. The essential relationship gives us flexibility. I can bring in real engineers to build, scale campaigns, and optimize the digital experience aligned with ABM. That ability to ramp up, dial down, and stay aligned is incredibly powerful.” - Brett Hannath