Скачать или смотреть Membership models: all you need to know about running a member-centric newsroom

Membership models are on the rise. They are more than just a way to diversify revenue streams. They aim to build a new and solid foundation for journalism. Building a successful membership program requires building an engaged community, a shift in mindset and culture in the newsroom, as well as a strong commitment to transparency. How can members be put at the center of the newsroom, without interfering with the journalistic integrity and editorial independence of the reporters and editors? In this panel, various member-financed newsrooms will share their unique take on how to build a strong community and a successful membership program. The topics discussed will include community and communication strategies, practical tips for building a culture of transparency, best practices for community engagement and retention, how to optimize a publication for trust, as well as data and analytics that might help understand member needs better.
Con: Leon Fryszer (CEO Krautreporter), Richard Hoechner (co-founder and head of community Republik), Lea Korsgaard (co-founder and editor-in-chief Zetland), Eduardo Suarez (head of editorial Reuters Institute for the Study of Journalism)