Effective Account-Based Marketing Strategy: How to Master Multichannel Prospecting with Clay and LGM

Discover how to build an effective Account-Based Marketing Strategy with this hands-on masterclass, led by ‪@Matteo_Fois‬ founder of TAM Acceleration LLC and B2B growth expert. 🚀
In this session, Matteo showcases how to leverage Clay and La Growth Machine to create highly personalized multichannel prospecting campaigns that deliver exceptional results.

What You’ll Learn:
🔥 ABM in Action: Understand when and how to use Account-Based Marketing to engage high-value accounts effectively.
🎯 *Precision Segmentation*: Master audience hyper-segmentation using advanced tools like Clay to ensure your message reaches the right decision-makers.
🛠️ *Multichannel Execution*: Discover how to use La Growth Machine to seamlessly combine LinkedIn, email, calls, personalized video (Sendspark), voice messages, and even handwritten letters (Scribeless) into one powerful campaign.
💡 *Advanced Tools Integration*: Watch Matteo demonstrate the integration of Clay and La Growth Machine to automate and scale your prospecting efforts with ease.

This masterclass is perfect for marketers, sales professionals, and growth experts ready to refine their Account-Based Marketing Strategy with cutting-edge tools and multichannel techniques.

🔥 Want to try LGM for yourself? Enjoy a 14-day free trial 👉 https://lgm.rocks/getyourtrial

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*Useful links and resources*:
🌟 3 Clay x La Growth Machine templates to scale your automated prospecting: https://lgm.rocks/wfi
🧩 Join Playground, our skill-building community for B2B Sales and Growth: https://lgm.rocks/playground

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*Stay tuned for our latest news*:
💙 Follow us on LinkedIn: https://lgm.rocks/linkedin
❤️ Subscribe to our YouTube channel: / @lagrowthmachine

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⏰ Timecodes ⏰

0:00 Introduction to Account-Based Marketing and Multichannel Prospecting
7:10 What is ABM and When to Use It? Best Practices for Targeting High-Value Accounts
11:00 How Prospecting Has Changed: Adapting to Modern B2B Strategies
12:15 Building a Clay Table for Precise ABM Campaigns (La Growth Machine & Scribeless Integration)
37:02 Executing a Multichannel Workflow with La Growth Machine (Clay, ‪@sendspark‬ & ‪@scribelessdirectmail‬ Integration)
48:00 Q&A: Mastering ABM, Clay, and La Growth Machine for Multichannel Success

#accountbasedmarketing #lagrowthmachine #clay #MultichannelProspecting