Скачать или смотреть Does telecom retail matter? Jason Ellis think so, iQmetrix SummitX Podcast

Does telecom retail matter? Jason Ellis thinks so, iQmetrix SummitX Podcast

Jason Ellis has been there. He has lived telecom and technology retail.

Now Jason is at the iQmetrix SummitX event and telling us that the tools are here, now, to improve experiences, and win customer loyalty. Jason offers fresh thinking in this podcast.

"The big message was around, does retail matter? And the idea there is getting back to some of the principles that make retail great. And in telecom retail specifically, there are some gaps. And we're identifying those gaps and just trying to figure out a better path forward. "

Jason thinks that retailers should walk away from the temptation to price accessories based on the idea of having a captive audience. This practice eliminates the opportunity for return and repeat business. You can make a simple haircut appointment online, but for many stores, you can’t make a shopping appointment. Better processes and better training can deliver better CX. Better EX might improve CX too. Having a team member rise through the ranks by being in one store offers the chance for that person to learn about the neighborhood, meet customers, and build many relationships.