You Ask, I Answer: How to Measure Brand Awareness

Ciri asks, "What's the best way to measure brand awareness? Among all the searching I've done, it seems like people have a lot of different takes on measuring brand awareness."

The gold standard for measuring brand awareness is unaided recall among your target audience, which typically requires a significant but worthwhile investment in a market research firm like Edison Research. That said, you can begin to sort out brand awareness from a series of digital metrics that can inform your market research. Watch the video to learn the recommended way to do this data detective work.

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