In this episode of Founder's Office, Sarthak Ahuja sits down with Tarang Arora, Creative Director of Amrapali Jewels, to decode the luxury jewellery business. From starting with minimal investment to scaling into a globally recognized brand adorned by Hollywood and Bollywood's elite, this episode provides a comprehensive guide to building a successful jewellery venture.
Discover the secrets behind Amrapali's distinctive tribal-inspired designs that have made it the official jeweller for blockbusters like Troy, Bahubali, and Manikarnika. Whether you're an aspiring jewellery entrepreneur or interested in luxury retail, this episode offers invaluable insights into inventory management, design differentiation, airport retail strategy, and the economics of building a prestigious jewellery brand.
Timestamps:
00:00 - Intro
01:10 - Niches to Build a New Age Jewellery Brand in
05:08 - Pricing Strategy
07:10 - Economics of a Jewellery Store - Costs, Margins
12:28 - Investment in Inventory and Capex
19:00 - Manpower Requirements & Staff Costs
20:30 - Seasons for Peak Sales
22:30 - Return on Investment
25:24 - Airport Stores
29:00 - Movie Collabs & Branding Strategy
31:25 - International Strategy
33:45 - Design and Scarcity Marketing
38:30 - Lab Grown Diamonds
42:54 - Outro
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About the Host:
Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.
About the Guest:
Tarang Arora is the Creative Director of Amrapali Jewels, one of India's most prestigious jewelry brands with international acclaim. Under his creative leadership, Amrapali has become synonymous with exquisite tribal-inspired designs that have adorned celebrities worldwide and featured in major film productions across Hollywood and Bollywood.
Director & Producer:
Aditi Randev ( / randev_aditi ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA.
She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content (https://www.niamhventures.com).
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Connect With Us:
Subscribe: / @casarthakahuja
Instagram: / casarthakahuja
LinkedIn: / casarthakahuja
Website: niamhventures.com
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The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.
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BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions.
GUEST STATEMENTS: Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja
Information shared is based on personal experiences and may not be applicable to all situations
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