Скачать или смотреть The Only 3 Ad Metrics That Actually Matter (Ignore the Rest)

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Tired of drowning in a sea of ad metrics?

You're not alone—and the truth is, most of those numbers don't matter.

In this episode, Ben and John cut through the noise and reveal the only 3 ad metrics you need to track to make creative decisions that drive real revenue:

Thumb Stop Ratio – How well are you grabbing attention in the first 3 seconds?

Click-Through Rate (CTR) – Are people interested enough to learn more?

Conversion Rate – Does your message actually close the deal?

🎯 You’ll learn:

Why thumb stop ratio is the most overlooked metric for video ads

What a “good” CTR really is—and how Meta’s benchmarks stack up

How to fix ad scent when you're getting clicks but no conversions

The formula to build your own thumb stop tracker in Ads Manager

If you want to confidently assess your ad performance (without the metric overwhelm), this is a must-watch.

📉 Bonus: Find out why lower CTR + higher conversion can be better than a viral ad with no sales.

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