Скачать или смотреть The Best Sales Funnel for e-Commerce (That Converts Cold Traffic)

If your Shopify product page isn’t converting cold traffic, the problem might not be your ads. It might be your funnel. In this video, we break down why product page optimization alone isn’t enough, and how smarter ecommerce brands think about conversion rate optimization at scale.

Whether you’re hitting a growth ceiling or watching CAC creep up, this is where things start to break. Here's what to do about it.

Want me to help your team fix your cold traffic conversions?
Want me to do it for you?
Go here: https://codismith.com

If you’ve got questions about any of the strategies I break down, DM me on Instagram @codi.conversion.copywriter

If you’re new to my channel, I’m Codi Smith. I’m a cold traffic strategist and conversion copywriter for 7–8 figure ecom brands. CMOs & heads of marketing bring me in when their cold traffic funnels are not converting well. And when they need an expert to write a cold traffic funnel to help scale.

How I got here:

2017: Became a certified detox specialist and health coach. Did all my own marketing.
2018: Started selling high-ticket branding courses. Became a top affiliate selling to cold leads.
2019: Built landing pages, websites, branding, and wrote copy for naturopaths and health coaches.
2020: Got into direct response copywriting. Started writing for health brands and YouTube educators.
2021: Went all-in on health and wellness ecom.
2022: Got certified through Copyhackers. Completed everything inside Copy School.
2023: Started building the Cold Clicks to Profits™ System.
2024: Version 1 of my sales page increased a DTC wellness brand’s conversion rate by 60%. Cold traffic. No tweaks. Just the right message.
2025: You’re here now. Let’s go.

I give away my best strategies for free because I want more marketers to stop guessing and start scaling the smart way.

DM me anytime @codi.conversion.copywriter

-Codi