Скачать или смотреть Philips Audio | CitiScape Headphones Case

Philips was looking for a new creative lifestyle approach that promoted a new range of headphones. They wanted to use real emotions and real people that defined the new product range. We wanted to create an environment and mood where urbanites would show-and-tell about their urban environment, and how music is a key part of their lives in the city. This needed to be captured with a combined film & photography shoot. Of course linking to their product, creating a holistic proposition that lives through online presence and packaging. We selected two iconic people from iconic cities. Connecting the world together with the love of music. By using user testimonials in the right way we set a refreshing, almost fashion, like campaign; linking closer to the urban youth.

More information: https://norvelljefferson.com/en/work/...