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What's the story behind LEGO and how they almost folded and went away forever? Where did that come from?

LEGO history. LEGO bankruptcy. LEGO comeback. This is the unbelievable true story of how LEGO went from $800 million in debt to building a $13 billion global empire—by returning to its roots.

In this episode of Where Did That Come From?, discover how the world’s most beloved toy brand nearly disappeared in 2003. With collapsing sales, massive debt, and a total identity crisis, LEGO was on the edge of bankruptcy.

But then came a game-changing decision.

A new CEO. A radical strategy called “Back to the Brick.” And an emotional comeback story that rewrote the rules of brand survival.

Watch as we uncover:

The financial freefall that almost destroyed LEGO

The surprising products that led to their downfall

How a 35-year-old outsider CEO saved the company

The brilliant pivot to digital games and blockbuster partnerships

And the emotional power of returning to what made LEGO great

From near-death to record-breaking profits, this is more than a business turnaround—it’s a masterclass in creativity, clarity, and knowing your identity.

This isn’t just about toys. It’s about resilience. Imagination. And the brick that built generations.

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Comment below: What was your favorite LEGO set? And what would you build if nothing held you back?

#LEGOHistory #LEGOComeback #BusinessTurnaround #LEGOBankruptcy #LEGOStory #LEGORebuild #WhereDidThatComeFrom #IconicBrands #ToyEmpire
00:00 Introduction
00:48 2003: LEGO Was Dying
01:10 LEGO Had Lost Its Focus
01:45 Jorgen Vig Knudstorp
02:28 Back. To. The. Brick.
03:13 The Power of Partnerships
04:15 Largest Toy Company on Earth
05:21 Build Something Real