Скачать или смотреть How LINE Bank Hits the Personalization Sweet Spot with 86% Boost in CVR

LINE Bank, a digital bank designed for the next generation, faced a critical challenge: How do you move beyond generic communication to build real, personal connections with millions of users?

With fragmented data and slow campaign processes, creating a truly effortless and friendly banking experience was a major hurdle.

In this deep dive, Indra (Head of Brand and Marketing), and Bryan (Data Scientist Manager), share the story of their transformation. They discuss how partnering with MoEngage became a game-changer, enabling them to achieve an incredible 86% increase in onboarding conversion rates.

In this video, you will learn:
✅ How LINE Bank overcame the problem of disconnected data systems.
✅ The strategy they used to deliver personalized messages at the perfect time.
✅ How MoEngage's AI-powered "Flows" feature helped them automate and optimize complex customer journeys (onboarding, retention, loans).
✅ How they reduced their campaign launch time from 2 days to just 2 hours. ✅ Why they compare the MoEngage platform to "martabak" – a perfect mixture of ingredients for a delightful customer experience!

Key Takeaways:
0:00 - Introduction to LINE Bank's Mission
0:45 - The Core Challenge: A Boring & Impersonal Banking Experience
1:30 - The Turning Point: Partnering with MoEngage
2:10 - Unifying Data to Understand the Customer
3:05 - Before vs. After: From Bottlenecks to Blazing-Fast Results
3:55 - A Deep Dive into "Flows" and AI-Powered Automation
4:40 - The Impact: Boosting Onboarding Conversions by 86%
5:20 - The "Martabak" Analogy: The Perfect Recipe for Engagement

Ready to cook up your own recipe for engagement success?

► Learn more about MoEngage: https://www.moengage.com/
► Read More Customer Stories: http://bit.ly/4kYcOn0