How to choose between ABO and CBO

In this video, we dive into the debate between ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization) in Facebook Ads. Whether you’re managing a niche campaign or scaling a large one, choosing the right budget strategy can make or break your success. Join us as we break down what each strategy offers, their key differences, and how to decide which one to use in 2024.

📅 Timestamps:

0:01 - Introduction
0:19 - What is ABO?
0:48 - What is CBO?
1:18 - Key Differences Between ABO and CBO
1:40 - ABO vs. CBO: What’s Relevant in 2024?

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