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Unleashing Your Creative Magic with Illustrator Juliana Castro

Beverly Cornell, founder of Wickedly Branded, discusses imposter syndrome and brand confidence with Juliana Castro, a freelance illustrator and founder of Juliana Castro Creative Designs. They explore Juliana's journey from her early days drawing animals on a Colombian farm to studying at the Savannah College of Art and Design, and ultimately creating illustrations inspired by nature and storytelling. The conversation covers overcoming creative blocks, trusting the artistic process, and the importance of authentic branding. Beverly and Juliana also share strategies for managing imposter syndrome and building client relationships through collaboration and genuine expression.

00:00 Introduction to Imposter Syndrome
00:40 Meet Juliana Castro: Illustrator Extraordinaire
01:55 Juliana's Early Artistic Journey
02:50 Discovering Art as a Career
06:03 The Artistic Process and Inspiration
09:34 Creating a Magical Brand
15:07 Transforming Stories into Illustrations
17:08 Overcoming Imposter Syndrome
18:21 Overcoming Imposter Syndrome
18:45 Navigating Slow Seasons in Business
19:27 The Creative Process and Self-Doubt
20:10 Monkeys of Distraction
20:19 Collaborating with High-Profile Clients
22:13 The Journey of Branding
24:40 Rapid Fire Round: Entrepreneurial Insights
27:54 Marketing Strategies for Non-Marketers
33:39 Final Thoughts and Encouragement