Search Engine क्या है ? और कैसे काम करता है ? | How Search Engine Works in Hindi - Upendra Rana
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Search engines work by crawling the web, indexing the content they find, and then ranking the pages in their index based on how relevant they are to a user's query.
Crawling
Search engines use automated programs called web crawlers, also known as spiders or bots, to crawl the web. Crawlers start at a seed URL and then follow links on that page to find new pages to crawl. They download the content of each page and store it in their index.
Indexing
Once a page has been crawled, the search engine analyzes the content of the page and stores it in its index. This index is a large database that contains information about all of the pages that the search engine has crawled, including the content of the page, the keywords on the page, and the links to other pages on the web.
Ranking
When a user enters a search query, the search engine uses its index to find the pages that are most relevant to the query. The search engine uses a variety of factors to rank the pages, including the keywords on the page, the backlinks to the page, and the freshness of the content.
Serving search results
Once the search engine has ranked the pages, it returns a list of the most relevant pages to the user. The list of results is usually ordered by relevance, with the most relevant pages at the top.
Search engine algorithms
The search engine algorithm is the secret sauce that determines how pages are ranked in the search results. The algorithm is constantly being updated to improve the quality of the search results.
Factors that affect search engine ranking
The following are some of the factors that can affect search engine ranking:
Keywords: The keywords that are used in the title, meta description, and content of the page.
Backlinks: The number and quality of backlinks to the page from other websites.
Freshness: The age of the content on the page.
Page authority: A measure of how authoritative a website is.
Domain authority: A measure of how authoritative a domain is.
User experience: The quality of the user experience on the page.
How to improve your search engine ranking
There are a number of things that website owners can do to improve their search engine ranking, including:
Optimize the title, meta description, and content of the page for relevant keywords.
Build backlinks to the page from other high-quality websites.
Keep the content on the page fresh and up-to-date.
Optimize the website for mobile devices.
Use structured data markup to help search engines understand the content of the page.
By understanding how search engines work, website owners can take steps to improve their search engine ranking and make their websites more visible to potential visitors.
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