Скачать или смотреть IAB Europe's Virtual Programmatic Day H1 2025 Hybrid in London

00:00 – 00:08 - Welcome by Jörg Vogelsang, Managing Director of True Relevance and Vice Chair of IAB Europe’s Advertising & Media Committee

00:05:10 - 00:29:34 Panel 1: H1 Learnings, H2 Outcomes: The State of Programmatic
Moderator: Emma Jowett, VP Northern Europe Sales, IAS
Speakers:
Andrew Buckman, Chief Growth Officer, Azerion
Emma Newman, Chief Revenue Officer EMEA, PubMatic
Jason Wescott, Global Head of Commerce Solutions at WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee
Mara Negri, CEO, European Broadcaster Exchange (EBX) and VP Marketing & Business Development, Publieurope

00:29:34 - 00:58:17 Panel 2: Omnichannel Programmatic: Growth in Retail Media, CTV, DOOH, and Audio
Moderator: Dory Tse, Senior Manager, Sales, Rakuten Advertising
Speakers:
Charlie Brookes, Director of Digital, Bauer Media Audio UK
Ralf Ollig, Vice President Product, Sportradar
Tom Peruzzi, Spokesperson of the management board, Virtual Minds

00:58:17 - 01:30:15 Panel 3: How to Win with Curation
Moderator: Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
Speakers:
Filippo Gramigna, co-CEO, Onetag
Frank Schofield, Director, Enterprise Sales & Commerce Media, EMEA at Magnite
Sarah Botherway, Director, Marketplace Operations, Index Exchange
Stefanie Briec, Sr Dir. Demand Sales, Comcast Advertising
Matthew Adams, Regional Vice President, Media & Ad Tech, Microsoft Advertising

01:30:15 Panel 4: Pay Attention: How is Attention Measured and When is it Relevant?
Moderator: Chloe Nicholls, Head of Ad Tech,IAB UK
Speakers:
Anya Libova, Senior Director of Publisher Sales, DoubleVerify
Lucy Wallace, Head of Programmatic, Publicis Next
Lauren Dick, Managing Director, Media & Commerce, Mail Metro Media