Скачать или смотреть Why This Apparel Company Is Quietly Exploding

Arc’teryx and Salomon are quietly becoming two of the hottest premium brands in the world — and most investors haven’t caught on yet. What started as niche outdoor performance gear is now crossing into mainstream fashion, with sold-out products, explosive global demand, and margins most apparel companies can only dream of. In this video, we break down the data behind the trend — from credit card swipes and search growth to direct-to-consumer expansion and global brand heat driven by social media. We also explain why this could be more than just a fashion moment, and how brand power, scarcity, and margin expansion could turn this into a high-conviction trade over the coming quarters.

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