Market Testing a Brand Changes Everything w/ Mindright’s “Bernie” Bernard | Build With Rob EP03

The recent launch of Mindright was a success, but without extensive market testing, it may not have been.

Rob and Bernie knew exactly how to market Mindright’s mood enhancing, feel good blend of nootropic superfood ingredients. Then the test market told them they were absolutely, unquestionably wrong. This is about the importance of validating our assumptions, rather than assuming we’re right, and being willing to evolve our instincts to create something even more profound.

Chris “Bernie” Bernard is a mindful Do-Or-Dier whose passion is creating happiness. He is a CPG expert and investor with over 20 years experience in apparel, outdoor, and packaged foods. Having successfully navigated the better-for-you snacking space with protein packed snack brand Buff Bake, Bernie has now shifted his sites to the condition specific marketing identifying Mood and Mental wellbeing as the next big frontier with Mindright.

Guest links:

Mindright website: https://getmindright.com
Mindright Instagram: @get_mindright
Mindright Twitter: @getmindright_
Chris "Bernie" Bernard Instagram: @csbernie

Rob links:

subscribe: ‪@robdyrdek‬
website: www.dyrdekmachine.com
instagram: @dyrdekmachine @robdyrdek
twitter: @dyrdekmachine