Скачать или смотреть You NEED a Marketing Plan! Here's Why | Weekly Blitz Ep. 209

In this video, Chris Cotton is joined by Kim Walker and Caroline Legrand to break down why every auto repair shop needs a proactive marketing plan. Kim Walker shares real-world examples of how understanding local trends (like the North Carolina State Fair) can shape your shop’s strategy, while Caroline Legrand emphasizes using historical shop data and community calendars to identify patterns and plan ahead. Together, they offer actionable advice on setting realistic marketing goals, managing budgets for growth, and the benefits of connecting with peers—whether through events like "Plan with the Pros" or joining focused online groups.

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Timestamps:
00:00 – Why Are Shop Owners Struggling? Overcoming Car Count Panic
00:38 – The “There’s Always an Excuse” Trap & Why You Need a Plan
02:21 – What Is a Marketing Calendar (and How Do You Build One)?
04:29 – STORY: The State Fair Slowdown & Creative Marketing Solutions That Work
07:32 – Marketing Plan = Your Script for Success (and How It Lets You Say “No”!)
09:07 – Spring Break: Why Local Calendars Matter for Your Shop
10:25 – How Early Should You Start Planning Promotions? (Hint: Don’t Wait Till It’s Slow!)
12:42 – Using Community & School Calendars to Boost Your Marketing
15:35 – Realistic Planning Tips for Busy Shop Owners
17:20 – ACTION STEPS: Block Your Time, Brain Dump Your Year & Set Goals
20:14 – Quarterly Breakdown & Setting SMART Marketing Goals
22:48 – Budgeting: How Much Should You Spend on Marketing? (SBA Guidelines Revealed)
24:35 – Should Your Marketing Budget Aim for Where You Are… or Where You Want to Be?
26:04 – “Plan With The Pros” Workshop: Get Hands-On Help With Your Marketing Calendar
30:12 – Auto Repair Marketing Mastermind: How to Join the Private Facebook Group
33:37 – Final Advice: Just Start—Done Is Better Than Perfect!
34:22 – Kim Walker: “Do It Scared!" & Why Action Beats Perfection Every Time