Скачать или смотреть How to Turn LinkedIn Posts into Millions in Funding | Ft. Olivia O’Sullivan | Forum Ventures

In this episode of the Grown On Podcast, we sit down with Olivia O’Sullivan, General Partner at Forum Ventures, to demystify the world of venture capital and founder-led growth. Olivia shares her incredible journey from being a creative writing major to a GP at a top VC firm, proving that storytelling is the most undervalued skill in the startup ecosystem.

We dive deep into how Olivia transformed Forum Ventures' deal flow from 0% inbound to over 6,000 inbound pitches per year simply by mastering LinkedIn. If you are a founder struggling to get noticed by investors or tired of sending cold emails that get ignored, this episode is your masterclass on building a brand that attracts capital.

In this episode, you’ll learn:
The "3-Second Rule": Why VCs look at your LinkedIn profile before your pitch deck.
Why Bad Storytelling Kills Startups: How to articulate a future so compelling that top talent leaves Google to join you.
The Inbound Machine: The exact 2-week challenge Olivia used to build a LinkedIn habit that drives thousands of engagements.
Warm Intros vs. Social Proof: How to "borrow trust" and get a VC's attention without a mutual connection.
Stop Being Selfish: Why most "thought leadership" fails and how to create content that actually solves your audience's problems.

00:00 – Introduction: Why bad storytelling kills startups
01:13 – Meet Olivia O'Sullivan, General Partner at Forum Ventures
01:35 – From Creative Writing major to Venture Capital
02:42 – Using human psychology and storytelling in investing
05:36 – How to convince top talent to leave Google for your startup
06:52– Why the old "SEO and Blog" playbook is changing
07:53 – Olivia’s "Two-Week Challenge" that jumpstarted her LinkedIn growth
13:43 – Deep dive: Analyzing Olivia's LinkedIn performance data
16:35 – Understanding your audience’s insecurities and ambitions
21:58 – Why "flopped" posts with low likes can still drive revenue
27:37 – The LinkedIn Playbook for early-stage founders
30:14 – Social Selling: Turning DMs into discovery calls
32:53 – Is the "Warm Intro" still required for VC funding?
35:33 – How to write a cold email that VCs will actually read
39:07 – Olivia’s favorite LinkedIn follows and wrap-up

Connect with Olivia O’Sullivan
LinkedIn:   / oosuli  

About the Grown On Podcast: Hosted by Caitlin Bigelow (CMO at Blaze), we interview leaders who have found their voice to build their brands organically on social. We steal the playbooks of the wittiest and most insightful creators so you can apply them to your own growth journey.

Subscribe for more episodes on: #VentureCapital #StartupFunding #LinkedInGrowth #FounderBrand #Storytelling #Entrepreneurship #InboundMarketing #ForumVentures