How to Optimize Your Ecommerce Store for Mobile Devices | The Journey

What does your online store look like on a smaller screen? With almost 55 percent of users accessing the internet solely on their smartphones, ecommerce transactions are increasingly taking place on smaller devices. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅ Read about it on our blog ➜ https://bit.ly/3FGgBR6GoDaddy

⏰TIMESTAMPS⏰
00:00 – Introduction
00:39 – Focus on the user experience
01:06 – Build a mobile-first website
01:49 – Use clear and simple navigation
02:27 – Optimize your product listings
02:53 – Reduce checkout steps
03:33 – Final thoughts and tips

It’s important to consider ecommerce on smartphones, so let’s take a look at how to best optimize your online store.

Focus on the user experience
In Google’s own words: “Focus on the user and all else will follow. With this in mind, we seek to design experiences that inspire and enlighten our users.” Simply put, if your user has a poor experience on your website, then you won’t be shown to those who are searching Google for your products and services.

Build a mobile-first website
When building any kind of website, you have to think about it through the lens of “Mobile First,” which can be difficult because you will most likely be building it on a laptop or desktop computer. Consider using a website-building tool that is specifically mobile-optimized right from the start. There are many mobile-optimized layouts and designs you can choose that are made to look good on both large and small screens and maintain that optimization as you customize.

Use clear and simple navigation
A good mobile site has a clear and simple navigation. Add your primary CTAs (calls-to-action) to your navigation bar to make sure they are easy to access, even by someone with large thumbs or long fingernails on their tiny touch screen. You’ll also want to organize your products into categories to make it easy for customers to click and browse.

Optimize product listings
Make sure all images link somewhere and all links and buttons work. Be sure all listings show a product image, price and buy button above the scroll line at the top of the page. You want to make sure the most important information is visible without having to scroll down the page.

Reduce checkout steps
More steps mean more opportunities to abandon the process and buy somewhere else that is easy and familiar (like Amazon). Collect necessary information like first and last name, email address and phone number and avoid anything that is unnecessary. You can always follow up after the purchase is made with an email asking for other information you may want to collect.

Optimizing a website or ecommerce store for smartphones isn’t expensive. In fact, it’s all about streamlining and minimalism. How can you organize your design so that it loads quickly and is easy to navigate?

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

GoDaddy links:
https://www.godaddy.com
   / godaddy  
  / godaddy  
  / godaddy  
  / godaddy  

#ecommerce #mobile #website #godaddy #thejourney