Скачать или смотреть 🎙️ UK vs Australia: What Estate Agents Can Learn from Each Other | Mark Hinkins from Rex Software

Welcome back to Property Podcast Today with your host Lee Dahill! In today’s episode, we’re joined by Mark Hinkins, Commercial Director at Rex Software, who shares an insider look at the tech, trends, and transformations shaping the UK and Australian property industries.

📈 From launching Rex in the UK just before COVID hit, to overseeing growth on both sides of the globe, Mark reveals the biggest challenges, learnings, and opportunities estate agents need to know—whether you're a solo agent, part of a franchise, or scaling an independent agency.

💬 In this episode, we dive into:
🔹 What UK agents can learn from Aussie agents (and vice versa!)
🔹 Why VPA (vendor paid advertising) is normal in Australia—but rare in the UK
🔹 The shocking impact of reordering listing photos (42% more enquiries!)
🔹 Why 27% of Rex listings go on agents' websites BEFORE portals
🔹 UK’s self-employed model vs Australia’s more siloed structure
🔹 How to use tech to build brand, trust, and exclusivity
🔹 Practical tips on CRM usage, buyer engagement & database marketing

📌 Rex Software is reshaping the way agents grow with smarter workflows, integrated marketing, and buyer-first tools. If you're an estate or letting agent, this episode is packed with actionable ideas to stay ahead.

👉 Don’t forget to LIKE, COMMENT, and SUBSCRIBE if you’re enjoying the series!

🔗 Learn more about Rex Software: https://www.rexsoftware.com

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