Sustainable Fashion - is it possible? | Nevena Nikolova | TEDxVitosha

“Fashion is the second biggest consumer of water.” For over two decades Nevena Nikolova has been creating beautiful, timeless, versatile, high-quality pieces that bring joy and comfort not only today but are made to last for generations. But she is not blind to the devastating effect fashion has on our nature. She believes technology can be the right supporter in reducing the negative print of fashion on Planet Earth resources. A piano player from an early age, Nevena grew up in an artistic family and initially pursued a career in languages. She studied Scandinavian Languages at Sofia University and graduated in Cognitive Science from the University of Oslo. At the age of 27 her passion for creation and her lifelong hobby took over and she founded NEVENA COUTURE. For over two decades Nevena has been creating beautiful, timeless, versatile, high quality pieces that bring joy and comfort not only today but are made to last for generations. Known for her outstanding craftsmanship, excellent fit and the use of exquisite materials, Nevena has earned a loyal clientele worldwide and international acclaim, dressing numerous celebrities, dignitaries and royals. Among other major publications, her work with lace has been recognised by The Daily Telegraph’s Fashion Editor, and listed among the 10 biggest brands worldwide.
Most recently BNT nominated her as one of Bulgaria’s Favourite People in fashion. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx