Crafting Comfort & Style: The Supernatural Journey of Baby Apparel with Necie Armstrong

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This episode of The brndBrief Podcast features Necie Armstrong, Founder and CEO of Supernatural Baby, a premium brand redefining comfort and style for infants. Necie takes us through the brand's journey, stemming from her earlier venture, Supernatural Goods.

As a new mother herself, Necie shares her unique perspective in shaping the brand that inspired her to create high-quality and stylish products for babies, including the challenges faced in finding the perfect manufacturer.

Key takeaways:

📌 Brand Inspiration and Evolution: Learn how Necie’s newfound role as a mom influenced her brand's creation, originally starting with Supernatural Goods for adults in 2019.

📌 Manufacturing Challenges: Necie candidly discusses the challenges encountered in finding the right manufacturer, emphasizing transparency and trust in manufacturing relationships.

📌 Incorporating AI into the Brand: While AI is beneficial in certain aspects, such as photo editing and captions, Necie believes in the irreplaceable value of human creativity and authenticity.

📌 Future Vision for Supernatural Baby: Looking ahead, find out her plans to expand the brand’s product range while staying true to its core values of comfort, style, and sustainability.

If you enjoyed the episode, don't forget to subscribe and leave a review.




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Guest Information
https://supernatural-baby.com/
https://supernatural-goods.com/
@supernaturalnecie
@supernatural_goods @supernaturalbabygoods



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Welcome to The brndBrief Podcast – your go-to source for the inside scoop on fashion, beauty, lifestyle, and tech brands. Join us for candid chats with industry leaders, where we talk about business trends, the impact of technology and the secret sauce behind successful brands.

Get ready for a blend of insightful interviews, insider perspectives, and a front-row seat to the ever-evolving intersection of style, innovation, and business.

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