Скачать или смотреть Transform Your B2B Business with Strong Branding

Learn how to transform your B2B business with strong branding strategies in this video. Discover the power of branding in the B2B world and how it can elevate your business to new heights!

When we started our branding agency Rayvn, we were focused on branding B2B businesses. B2B brands sell to other businesses, while B2C brands sell to consumers. This difference is reflected in the branding strategy. B2B branding tends to be more corporate, while B2C branding is more personal.

The second difference is the sales cycle. B2B sales cycles are usually longer than B2C sales cycles. This means that B2B brands need to focus on building trust and credibility, while B2C brands can be more quick-moving and experimental.

Here’s how we transformed Vigilant, a US IT firm, to attract million-dollar contracts:

1️⃣ Define Service: Vigilant manages cloud systems using Oracle.

2️⃣ Position for Audience: Target CIOs making tech decisions.

3️⃣ Connect with Story: Strategic partner offering round-the-clock support.

4️⃣ Emote Personality: Caregiver, putting clients first.

5️⃣ Develop Visuals: Chose a logo & visual identity that conveys trust & innovation.

To attract million-dollar clients, you need to look, act, and talk like a million-dollar business.
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