Скачать или смотреть How Smartphone Brands can remain Relevant

Nothing sent me their latest phone, the Nothing Phone (3a) Pro, and I think few other brands have understood how competition in the future will work.

This is a good phone, capable of anything one might realistically want, but in a post-scarcity future where specs are irrelevant that's not enough, you need something more.

And they get it.

Here's why their strategy of embracing their niche with everything they do - from the design, to the marketing and the features they developed - is likely to be the most optimal one for anyone willing to enter a saturated market like smartphones.

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